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Product Marketing Executive (Digital)

WALK-IN ON MARCH 11th

 

WHERE: GOKULAM SABARI, OMR (NAVALUR)

 

WHEN: Sunday 11th Mar 2018 8:30am

 

WHAT TO BRING: Govt Photo ID , Recent Employment and Academic docs. Apply before walk in.

 

Job Description

The Digital Marketing Executive is responsible for driving our digital marketing efforts to market SaaS B2B product that has part of B2C component as well. We at Deevita, a customer focused team on a mission to change healthcare space with Digital technologies. We are looking for a dynamic individual who can help us market our products to target customers using Digital media channel, influence sales growth by working closely with sales team. He or she will be responsible for content creation, developing marketing collaterals partnering with designer, manage social media content and updates, website updates, email marketing and form management, SEO, social media campaigns and other duties as assigned from time to time.

Responsibilities

Develop full understanding about customers, product and be a customer voice within the product team
Work with Marketing Managers, Product team to develop marketing strategies.
Develop messaging content for various channels and marketing plans on quarterly basis, execute them
Work with designers and product team to create marketing collaterals
Actively manage all marketing channels – website, print, social media (LinkedIn, Twitter, Facebook) to communicate about product releases, updates to customers. Engage customer feedback effectively to channel back ground level perceptions back to management and product teams
Engage advertising channels to increase product awareness for target customer base, geographical area
Uncover new opportunities by conducting various experiments on SEO and content marketing channels
Experiment, monitor, analyze and optimize each campaign in these two channels
Take the responsibility of capturing qualified leads via SEO and content marketing
Explore new content promotion channels to promote the content we create in the form of blogs, webinars, etc.,
Coordinate with presales and sales teams to discuss the lead quality from both the channels and modify the campaigns accordingly to get more qualified leads.

Required Qualifications

  • 3- 4 years hands-on experience with Digital Product marketing – content creation, SEO and content marketing, social media platforms (Facebook, LinkedIn, Twitter)
  • Experience in product marketing in B2B, SaaS space, preferably in Healthcare
  • Strong quantitative skills, including analytical abilities, quick learner and wear multiple hats during various product life cycle
  • Proficient in reporting, analyzing data across multiple platforms, and segment the customers to help improve the outcome
  • Experience with webinar marketing would be a plus
  • Ability to work within a team, handle multiple assignments and meet tight deadlines
  • Strong domain knowledge in Healthcare, Pharma is great addition

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