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  7. Senior Marketing Executive

Senior Marketing Executive

Job Description

The Senior Marketing Executive is responsible for developing / brand strategy to bring SaaS product to the market. We, at Deevita, a customer-focused team on a mission to change healthcare space with Digital technologies. We are looking for a dynamic individual who can help us build a marketing strategy, market our products both online and off-line to potential customers, influence sales growth. He or she will be responsible for building marketing strategy, messaging/marketing collaterals, conduct field marketing efforts, marketing & promotion events, and other channels by working digital marketing and content team.

Responsibilities

  • Develop full understanding about customers, product and be a customer voice within the product team
  • Develop GTM/ Marketing strategy for SaaS product, Brand development for healthcare segment
  • Execute Marketing & Branding strategies both online and offline, across various channels to increase visibility of the product, educate customers and drive sales
  • Develop messaging content for various channels and marketing plans
  • Work with designers and product team to create marketing collaterals
  • Actively manage all marketing channels – offline, online – website, print, social media (LinkedIn, Twitter, Facebook) to communicate about product releases, updates to customers. Engage customer
    feedback effectively to channel background level perceptions back to management and product teams
  • Engage advertising channels to increase product awareness for target customer base, geographical area
  • Uncover new opportunities by conducting various experiments on SEO and content marketing channels
  • Experiment, monitor, analyse and optimize each campaign in these two channels
  • Take the responsibility of capturing qualified leads and work with other teams to turn them in to customers
  • Explore new content promotion channels to promote the content we create in the form of blogs, webinars, etc.,

Required Qualifications

  • 3- 6 years hands-on experience with Product marketing, successfully driving end to end marketing strategy and execution
  • Minimum 1 – 2years of work experience in digital marketing
  • MBA in Marketing or equivalent from a reputed institute
  • Experience in product marketing in B2B, SaaS space, and Healthcare/Medical domain. Pharma exposure is great plus
  • Proven experience in increasing product awareness to new customer segments from ground up, driving sales growth meeting/exceeding targets
  • Strong quantitative skills, including analytical abilities, quick learner and wear multiple hats during various product life cycle
  • Proficient in reporting, analysing data across multiple platforms, and segment the customers to help improve the outcome
  • Experience with webinar and online marketing would be a plus
  • Ability to work within a team, handle multiple assignments and meet tight deadlines.