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  7. Senior Marketing Manager – SaaS/Cloud

Senior Marketing Manager – SaaS/Cloud 

WALK-IN ON MARCH 11th

WHERE: GOKULAM SABARI, OMR (NAVALUR)

WHEN: Sunday 11th Mar 2018 8:30am

WHAT TO BRING: Govt Photo ID , Recent Employment and Academic docs. Apply before walk in.

Job Description

The Senior Marketing & Sales Executive is responsible for driving our marketing and sales strategy and efforts to market SaaS based B2B product that has part of B2C component as well for the Healthcare segment. We at Deevita, a customer focused team are on a mission to change healthcare space with Digital technologies. We are looking for a dynamic individual who can help us build marketing and sales strategy, market our products both online and offline to potential customers, and influence sales growth. The Marketing Manager will be responsible for building marketing strategy, messaging/marketing collaterals, conduct field marketing efforts, marketing & promotion events, and other channels by working with the Digital Marketing and Content team.

Responsibilities

Develop full understanding about customers, product and be a customer voice within the product team
Develop Marketing /Sales strategy for SaaS product , Brand development for the healthcare segment
Execute Marketing & Branding strategies both online and offline, across various channels to increase visibility of the product, educate customers and drive sales
Develop messaging content for various channels and marketing plans
Work with designers and product team to create marketing collaterals
Actively manage all marketing channels – offline, online - website, print, social media (LinkedIn, Twitter, and Facebook) to communicate about product releases, and updates to customers. Engage customer feedback effectively to channel background level perceptions back to management and product teams
Engage advertising channels to increase product awareness for target customer base, and geographical area
Uncover new opportunities by conducting various experiments on SEO and content marketing channels
Experiment, monitor, analyze and optimize each campaign in these two channels
Take the responsibility of capturing qualified leads and work with other teams to convert them into customers
Explore new content promotion channels to promote the content we create in the form of blogs, webinars, etc.,

Required Qualifications

  • 4-7 years hands-on experience with Product marketing , successfully driving end-to-end marketing strategy and execution
  • Experience in product marketing in B2B, SaaS space, and Healthcare/Medical domain. Pharma exposure is great PLUS.
  • Proven experience in increasing product awareness to new customer segments from ground up, driving sales growth meeting/exceeding targets.
  • Strong quantitative skills, including analytical abilities, quick learner and wear multiple hats during various product life cycles
  • Proficient in reporting, analyzing data across multiple platforms, and segment the customers to help improve the outcome.
  • Experience with webinar and online marketing would be a PLUS.
  • Ability to work within a team, handle multiple assignments and meet tight deadlines.

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