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  7. Senior Marketing Manager – SaaS

Senior Marketing Manager - SaaS

Job Description

The Senior Marketing Manager is responsible for developing / brand strategy to bring SaaS product to the market. We at Deevita, a customer focused team on a mission to change healthcare space with Digital technologies. We are looking for a dynamic individual who can help us build marketing strategy, market our products both online and off line to potential customers, influence sales growth. He or she will be responsible for building marketing strategy, messaging/marketing collaterals, conduct field marketing efforts, marketing & promotion events, and other channels by working digital marketing and content team.

Responsibilities

  • Develop full understanding about customers, product and be a customer voice within the product team
  • Develop GTM/ Marketing strategy for SaaS product, Brand development for healthcare segment
  • Execute Marketing & Branding strategies both online and offline, across various channels to increase visibility of the product, educate customers and drive sales
  • Develop messaging content for various channels and marketing plans
  • Work with designers and product team to create marketing collaterals
  • Actively manage all marketing channels – offline, online – website, print, social media (LinkedIn, Twitter, Facebook) to communicate about product releases, updates to customers. Engage customer feedback effectively to channel back ground level perceptions back to management and product teams
  • Engage advertising channels to increase product awareness for target customer base, geographical area
  • Uncover new opportunities by conducting various experiments on SEO and content marketing channels
  • Experiment, monitor, analyze and optimize each campaign in these two channels
  • Take the responsibility of capturing qualified leads and work with other teams to turn them in to customers
  • Explore new content promotion channels to promote the content we create in the form of blogs, webinars, etc.,

Required Qualifications

  • 4- 7 years hands-on experience with Product marketing , successfully driving end to end marketing strategy and execution
  • MBA in Marketing or equivalent from a reputed institute
  • Experience in product marketing in B2B, SaaS space, and Healthcare/Medical domain. Pharma exposure is great plus
  • Proven experience in increasing product awareness to new customer segments from ground up, driving sales growth meeting/exceeding targets
  • Strong quantitative skills, including analytical abilities, quick learner and wear multiple hats during various product life cycle
  • Proficient in reporting, analyzing data across multiple platforms, and segment the customers to help improve the outcome
  • Experience with webinar and online marketing would be a plus
  • Ability to work within a team, handle multiple assignments and meet tight deadlines