Becoming truly data-driven remains a pressing issue for most medical executives. So, what should the executives of healthcare enterprises do to become an analytical nirvana? Read this blog article to know how to make the best use of data analytics for your healthcare organization.
A robust data strategy is necessary for businesses to manage their data operations. Here are some steps to turn into a leader in healthcare industry with data analytics on your side.
Transform data into compelling stories
Turning data into easily digestible stories allows insights to be communicated to all partners. Content that guides patients towards making better healthcare decisions helps bridge the gap between engagement and action.
Understand the Customer
Data today captures both transaction and experience. Moving beyond transaction to better understand what consumers want and how, will fuel the shift the focus from product to services. Data shows the unknown characters and expectations of consumers. The more we know the consumers better, the more we can drive growth by converting consumers at scale.
Create predictive health intelligence
Integrating real time and historic health data can better analyze a patient’s history and motivators, powering personalized and anticipatory experiences.
Democratize data throughout the organization
Centralizing data means everyone in an organization can access information they need in a secured manner. Tools can be deployed to allow non-analysts to understand data simply and use it to expedite on-demand decision-making.
Where do I Start?
Understand the current position
Conduct a formal analytics maturity evaluation, using quantitative datasets and qualitative interviews, to accurately pinpoint the current state and unlock new steps.
Build a strong foundation
Ensure a data warehouse is in place, critical data sources are connected, and a modern business intelligence (BI) tool is implemented for quick optimization and effective data-based decisions.
Close the loop from data to action
Translating data from insights, to actions, and into measurable business results are easier said than done. Closing this loop requires aligning the analytics strategy with marketing.
Find growth opportunities and challenges
With the foundation in place, look for growth opportunities or business problems to solve and demonstrate the value for organization leveraging advanced data and analytics solutions.
Test and learn quickly
A rapid cycle of testing and learning initiatives to quickly advance knowledge, demonstrate value, and move forward.
Adopting the recommendations in this article, enterprises can quickly become an analytical nirvana, and transform into a data-led and a human-centric organization.